top of page
.png)
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
CRM: Management and Content Creation
Project type
Email, content creation, calendar management, customer relationship
Role
Performance Marketing Coordinator
Oversaw ideation, creation, implementation, and analytics of all Atlanta United emails to ensure direct communication with fans is effective, branded, thorough, and engaging.
Orchestrated efforts to push more email consumers to direct website, seeing an 8% increase in average duration on native website and bounce rate decrease of 22%
Since taking over email process: saw a 32% increase in click rate, 17% increase in open rate, and 27% increase in effective rate in official Atlanta United emails.
bottom of page