EXPERIENCE

Anyone in digital knows that there are numerous branches under the marketing umbrella. I've had the honor to touch so many different elements of digital marketing for a variety of brands and companies, spanning from the fitness to sports industries. Below are some of my favorite experiences I've had so far in my professional career.

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[solidcore]

Digital Media Analyst

Led all social media management, from strategy to content creation to execution/community management. Platforms managed include Instagram, Twitter (X), TikTok, Facebook, Youtube, and Threads
Increased Instagram average post engagement from 2.7% to 4.75% in one year. Refreshed brand gifs/stickers on Giphy, garnering over 1.8 million impressions in 2 months of refresh.
Launched official [solidcore] blog and became leader in SEO efforts. Brought average position on Google from 44.58 to 26.8 in 6 months through SEO-driven editorial content and necessary site updates. Authored all blog pieces and content buckets, focusing on brand education and client testimonials

FIFA

Freelance Social Media

Launched all social media pages for official FIFA World Cup 2026 in Atlanta, including Instagram, Facebook, Twitter (X), and Threads
Garnered over 2,500,000 impressions across all platforms on launch day, engaging with other host city content and pushing our own identity
Created partnership toolkit to share with local and national partners, equipped with creative guidelines, mandatory hashtags, suggested copy/captions, and example posts

Atlanta United FC

Performance Marketing Coordinator & Copywriter

Oversaw ideation, creation, implementation, and analytics of email process to ensure direct communication with fans is effective, branded, thorough, and engaging.
Saw a 32% increase in click rate, 17% increase in open rate, and 27% increase in effective rate in official Atlanta United emails
Team copywriter, curating copy for brand campaigns, paid media advertisements, email content, editorial content, retail efforts, video scripts, and more
Authored articles to be published on the Atlanta United website and social media pages, specifically players recognition highlights, “By the Numbers” series, and editorial pieces to boost ticket sales

NBC Golf Channel

Digital and Social Media

Scheduled sponsored posts for millions of followers on @GolfChannel Twitter, Facebook, and Instagram social pages
Created, edited and published hourly Twitter and Facebook posts for Golf Channel's morning show, Morning Drive (@GCmorningdrive)
Edited/clipped highlight videos of The Open Championship for social media and promotional use
Updated spreadsheets and systems pertaining to followers and engagement across all of GOLF's social media platforms
Sent updated sales reports of sponsored advertisements to individual partners and sponsors