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Instagram: [solidcore]
Project type
Social media management, content creation, content calendar management
Date
May 2023-May 2024
Link
Role
Digital media analyst - lone person running all social media efforts, from strategy to content creation to community management
Within first year of taking over, I increased [solidcore]'s Instagram post average engagement rate from 2.7% in 2023 to 4.75% in the first 6 months of 2024.
We shifted our organic approach to focus on three key pillars: education, entertainment, and relatability. Our content calendar was a balance of membership promotion, trending memes, brand campaigns, and education on the workout.
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